If you’ve been wondering “is LuLaRoe still in business”, you’re not alone. Once a fashion empire that promised freedom and financial success through colorful leggings, LuLaRoe quickly became a global name — and then, an infamous story of controversy. From its MLM business model to lawsuits and viral documentaries, LuLaRoe’s journey is nothing short of dramatic.
But after all the scandals and the downfall, Is LuLaRoe Still in Busines operating in 2025? Does the brand still sell clothes? And is anyone still buying them? This detailed guide reveals the full truth behind LuLaRoe’s current business status, reputation, and future.
LuLaRoe’s Current Status in 2025: Still Standing but Struggling
Yes — LuLaRoe is still in business in 2025. The company continues to sell women’s clothing, primarily leggings, dresses, and tops through its official website and independent consultants. However, the brand operates on a much smaller scale than during its 2016–2018 peak.
At its height, LuLaRoe was a billion-dollar company with over 80,000 consultants across the U.S. Today, the number has drastically fallen, with many former sellers leaving after lawsuits and financial losses. Still, the company remains active, selling through live sales on Facebook, Instagram pop-ups, and private online groups.
While LuLaRoe is not as visible or powerful as before, it has survived when many believed it would collapse completely. That persistence alone shows the brand’s resilience — though it faces significant challenges in rebuilding trust.
How LuLaRoe Rose to Fame — and What Went Wrong
Founded in 2012 by DeAnne and Mark Stidham, LuLaRoe quickly became one of the most recognizable multi-level marketing (MLM) fashion brands in the U.S. The business model was simple yet appealing: women could buy wholesale clothing and sell it directly to friends and family, earning profits and bonuses by recruiting others.
However, the brand’s explosive growth came with serious cracks. Consultants were required to invest thousands of dollars upfront to buy inventory, often without the ability to return unsold items. Soon, many sellers reported massive losses, poor-quality products, and pressure to recruit more members — typical signs of a pyramid-style scheme.
The final blow came when the Washington State Attorney General sued LuLaRoe for being an illegal pyramid scheme in 2019. LuLaRoe later settled for $4.75 million without admitting wrongdoing. The damage, however, was done. Its once-loyal consultant community began to collapse, and the company’s reputation took a serious hit.
LuLaRoe’s Business Model Today: Reformed but Restricted
After the lawsuits and the bad press, LuLaRoe tried to reinvent itself. The company updated its business model, changed its refund policy, and began emphasizing retail sales over recruitment. The goal was to distance itself from its pyramid-scheme reputation and show that it was a legitimate direct-selling business.
Today, consultants can join with a much lower startup cost (around $500 compared to $5,000 previously). LuLaRoe also claims to have better inventory management, more transparency, and improved product quality.
However, the trust problem still lingers. Many potential sellers remain skeptical due to past experiences, and most customers have moved on to other affordable clothing brands like Shein, Temu, and boutique sellers that don’t involve MLM systems.
While the company technically operates legally, it’s clear that LuLaRoe’s image has been permanently scarred by its history of controversy and mismanagement.
Public Opinion and Brand Reputation in 2025
LuLaRoe’s reputation continues to divide opinions. For some loyal followers, it’s still a source of cute, comfortable fashion and a chance for flexible income. But for many, the name “LuLaRoe” still triggers memories of poor quality, strange prints, and failed promises.
The release of Amazon Prime’s documentary “LuLaRich” in 2021 further exposed the brand’s inner workings — from manipulation of sellers to luxurious lifestyles of its founders. This documentary redefined how the public saw MLM fashion companies and highlighted the human cost of LuLaRoe’s success.
Even in 2025, most online discussions around LuLaRoe remain negative. Reddit threads, YouTube reviews, and social media commentary consistently refer to it as a cautionary tale rather than a comeback story. While the company has not shut down, it also hasn’t regained the love or influence it once had.
The Future of LuLaRoe: Can It Survive the Modern Market?
So, what does the future hold for LuLaRoe? The brand faces a long and uncertain road ahead. The MLM industry itself is in decline — younger generations are increasingly skeptical of recruitment-based models, and online retail competition is fiercer than ever.
If LuLaRoe hopes to stay relevant, it must make major changes:
- Shift from MLM to direct e-commerce.
- Focus on quality control rather than quantity of prints.
- Rebuild customer trust through transparency and fair policies.
- Diversify marketing beyond consultant-driven Facebook Lives.
Still, LuLaRoe has one advantage — brand recognition. Despite everything, the name is known worldwide. If the company can truly evolve, there’s a small chance it could rebuild itself into a modern boutique brand with ethical selling practices.
But for now, LuLaRoe’s survival feels more like endurance than success. It’s alive, yes — but barely thriving.
Conclusion: Is LuLaRoe Still in Busines in 2025?
To sum it up, yes, is LuLaRoe still in business in 2025, but it’s only a shadow of what it once was. The company continues to sell clothing through consultants and its website, but its market presence, consultant base, and public trust have all declined significantly.
Once celebrated as an empowering brand for women entrepreneurs, LuLaRoe now stands as a warning story about the risks of MLMs and unchecked growth. Whether it fades away completely or reinvents itself as a smaller, more ethical brand depends on how it handles its lessons from the past.
FAQs
1. is lularoe still in business in business today?
Yes, LuLaRoe is still operating in 2025, though on a much smaller scale.
2. is lularoe still in business an MLM company?
Yes, LuLaRoe continues to use a multi-level marketing structure, though recruitment rules have changed.
3. How many LuLaRoe consultants are active now?
Exact numbers aren’t public, but reports suggest the number has dropped by over 80% from its peak.
4. Can new sellers still join LuLaRoe?
Yes, new consultants can join with lower startup costs than before.
5. What kind of products does LuLaRoe sell now?
Mainly women’s clothing — leggings, skirts, dresses, and tops with colorful patterns.
6.is lularoe still in business popular?
Not really. Its popularity has faded due to lawsuits and competition from other brands.
7. What happened to the founders of LuLaRoe?
DeAnne and Mark Stidham still own the company but maintain a lower public profile.
8. Did LuLaRoe fix its quality issues?
The company claims to have improved product quality, but customer trust remains low.
9. Was LuLaRoe proven to be a pyramid scheme?
The company settled a pyramid scheme lawsuit without admitting guilt but agreed to change its practices.
10. What is LuLaRoe’s future?
Its future depends on adapting to modern retail and distancing itself from MLM controversy.
